Brand
EPCGuide brand & logo
Everything you need to represent EPCGuide correctly: the logo, our colour palette, typography and the rules that keep it consistent.
The logo
The EPCGuide mark is a house silhouette containing a seven-bar EPC band chart. Use the variant that best fits your background.
Primary icon
Use on white or light backgrounds.
Reversed
On dark backgrounds.
Mono navy
When the gradient can't be used.
Horizontal lockup
Primary header usage.
App icon / favicon
Legible at 32px and 16px.
The story behind the mark
The house is the property. The coloured bars are the real distribution of UK EPC ratings (A best, G worst) across 29.2 million certificates, which forms a bell curve peaking at band D.
That peak sits exactly where most rental homes are today, one band below the C target landlords must hit. The logo literally encodes the problem the site solves.
Colour palette
Brand — Navy (primary)
#002244primary-800Core navy. Wordmark "EPC".
#003366primary-700#004488primary-600Gradient start.
Brand — Teal (accent)
#149696accent-600Gradient end. Wordmark "Guide".
#17b2b2accent-500EPC band scale
These are the official EPC certificate band colours and must never be re-coloured.
#009a44#19b459#8dce46#ffd500#f5a623#ef7d00#e9153bTypography
EPCGuide uses the native system UI sans-serif stack (font-sans) for headings and UI. No web font is loaded, which keeps every page fast.
Wordmark
EPCGuide“EPC” in primary-800, “Guide” in accent-600, bold weight, tight tracking.
Headings & body
Energy Performance, made simple
Body copy uses neutral greys for comfortable reading at length. EPCGuide explains complex public guidance in plain English so landlords can make better-informed property decisions.
Usage
Do
- Keep generous clear space around the mark on every side.
- Use the gradient icon tile on white or light backgrounds.
- Use the white mark on dark backgrounds and the navy mark in mono.
- Preserve the seven EPC band colours exactly as supplied.
Don't
- Recolour, reorder or remove the EPC band bars.
- Stretch, squash, rotate or otherwise distort the mark.
- Place the gradient icon on a busy photo or low-contrast surface.
- Rebuild the wordmark in a different font or weight.
Downloads
Official brand assets. Press and partners are welcome to use these.
